Digital Takeover - Driven to Discover
Client: Lexus Canada
This series ran for a two week period and featured a new video each day showcasing extraordinary people and their contributions to society around North America.
These videos were then showcased on a contest page, which was driven to via a series of 8 drivers and takeovers that were designed and managed by me.
The video grab shows a homepage domination on globeandmail.com.
Another takeover video can be viewed here.